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There is no reliable average budget as it varies wildly based on many factors. Sector, scale, scope are just a few. Do you want to use an agency or a freelancer? If you choose the freelancer route every one is different, their experience, skills and the way they charge for their work and/or time will be unique to them. We recommend deciding what spend feels comfortable to you and what you want to achieve - this article about budgets should be helpful. Then start having conversations with your matches to understand the value they bring for that money. Don’t worry, together with your freelancer you can always adjust the budget later on if you need to, before they submit their proposal period.

You can learn more about the fee structure on our platform in our ‘Pricing and Packages’.

Hiring a freelance marketing or PR expert for hire can often be a more cost-effective solution as they don’t have overheads or layers of management like an agency would, and so all or more of the fees can be put towards their time achieving the results. Unlike hiring in house, you can work with a freelancer on a project basis with a set budget and short time frame.

Freelancers differ in their experience, skills and pricing models, with some charging hourly and others working on fixed project fees or retainers. Start by deciding what budget feels comfortable and what results you want to achieve. Our guides on marketing budgets and PR budgets can help set expectations. From there, speak with potential freelancer matches to understand what they can deliver within that range. Budgets can always be refined with the freelancer before a final proposal is submitted.

Depend’s what you ask for. The same budget can produce very different results depending on your goals, industry, and the approach taken.

For example, the same PR investment might generate one high-impact piece of national media coverage, or multiple placements in trade and industry publications. A marketing campaign could also focus on strategy, social media growth, SEO, paid media, or a combination of channels. Each route requires a different amount of time, activity, and specialist expertise.

The most important step is deciding what you want marketing to achieve. Whether the goal is raising awareness, generating leads, launching a product, or building credibility, freelancers can recommend the best approach to deliver results within the budget you’re comfortable with.

We've also set minimum fees to ensure that clients receive top-tier freelancers, and so freelancers have the time and resource to do best-in-class exceptional work and deliver great results. You can find more information on this topic by clicking ‘Pricing and Packages’.

Both can be effective, depending on the scale and complexity of the work

Freelance PR consultants are often ideal when you need:

• Specialist expertise
• Flexible support
• A defined project or campaign
• A more cost-efficient solution

PR agencies can be better suited to large programmes requiring bigger teams, multiple disciplines, or always-on campaigns across many markets.

Many freelancers on Nibble have previously worked at big agencies, this allows businesses to access senior-level expertise without the structure or costs of a full agency.

Ultimately, the right choice depends on your objectives, budget, and the level of support you need.

Instead of searching through hundreds of profiles, platforms like Nibble focus on pre-screened specialists who have already been vetted and recommended by previous clients.

Every freelancer on Nibble:

• Is reviewed and interviewed by the senior Nibble team before being accepted
• Provides client references for past work with all skills rated by real clients

Only 20% of all applications are approved.

With our intuitive three-step briefing Q&A, you can post a new brief in minutes and our AI-powered matching learning technology will match you with no more than 10 of the most highly recommended freelancers within the hour, with three ‘Best Match’ recommendations to further help you with your search.